|
| Superior
Foods is a young, vibrant and energetic company
which has collectively linked the core competency skills
of the management team to form a complete, dynamic force
to effectively manufacture and market the Floyd's brand. |
| |
| The
business focuses on new product development, marketing
opportunities, efficient manufacturing processes, supply
chain efficiencies and customer service channels to best
offer and provide a wide distribution source to the customer. |
| |
| Our
Mission |
| Our
promise is to deliver quality and value to our customers,
prosperity and satisfaction to our employees and reward
our shareholders. This will be achieved by: |
| |
- Developing
and nurturing successful FMCG products and flavours
to further enhance the brand.
- Positively
responding to market changes and needs.
- Maintaining
and development of efficient operations, logistics
and supply chains.
- Reliable
and positive customer service.
- Consistent
committment to quality standards at all times.
|
| |
| The
5 key pillars which epitomise our core value and beliefs: |
- Innovation
- Integrity
- Market
Driven
- Efficiency
- People
|
|
| The
Early Days: |
The
Floyd's brand was conceptualised at the turn of the millenium
and launched in December of 1999.
The brand has from the outset been established as a wholesome
family brand, with a strong quality standard, benchmarked
against the market leaders with key unique attributes
to differentiate Floyd's from the other brands. |
| |
| The
Brand: |
| Floyd’s
is distinctly lower in fats, both Kosher and Halaal certified,
preservative free, and enhances delicious flavour in any
cooking process.
The Floyd’s product range comprises
several product categories to offer the consumer a wide
and diverse taste appeal, with several flavours in each
sub category.
|
| |
| The
Vision: |
| The
Floyd’s brand has global potential. Steady growth
in the local market and in the international arena will
develop Floyd’s into a global entity. |
| |
| The
People: |
| The
strength behind the business and brands are its people.
The ethos of our business is to employ the best, and to
improve our selves through growth and development. In
doing so, we strive for a self-motivated winning culture
of young and entrepreneurial people. Honed business skills
and a zest for life, our people are passionate about growing
the brand while enjoying their lives to the fullest through
their work. |
| |
| Our
Values: |
| We
believe in the core values of our strategy and leadership.
They define direction, objectives, lateral thinking and
vision, all of which become the inspiration for the business
and brand to succeed |
|
|
| Our
Management: |
| We
are a small, humble team determined and passionate, with
big hearts and heaps of faith in our competence. We are
aware of the importance of time and that it is a key ingredient
in a world where time is scarce and of extreme value.
We take on each day with renewed vigour and hope, constantly
keeping our long term dream, and a promise for the success
of our brand. |
|
| What
Floyd’s Stands For : |
| |
| F
- Flavour range, Floyd’s offers
a wide flavour range of soups, sauces, spices and cooking
solutions. |
| L
- Listening, we are passionate in listening
to the market voice so that we meet the consumer needs. |
| O
- Organisation, we have developed an
efficient supply chain of services and products to the
market. |
| Y
- Young, we will remain forever young
with the ethos of employing young talent and honing these
skills. |
| D
- Diet, The Floyd’s range offers
a cooking flavour range significantly lower in fats, to
the consumer. |
| S
- Superior, We strive to provide a product
superior in nature to the market leader. |
| |
|
| |
